As we celebrate 20 years of WHP this year, Rabanne, one of the world’s most iconic fragrance maisons, has been selected as our first-ever fragrance partner
For nearly six decades, Rabanne has been a pioneering force in fashion and fragrance, renowned for challenging conventions and pushing culture forward. Rabanne’s connection to nightlife runs deep. In the 1970s, founder Paco Rabanne co-founded Black Sugar, a Paris nightclub that became a creative hotspot for artists, musicians and tastemakers, cementing the brand’s long-standing relationship with music, nightlife and self-expression.
WHP + Rabanne are united by a shared commitment to championing creativity, emerging talent and cultural innovation.
Rabanne will be embedded throughout WHP’s anniversary season, and joining us across a few nights, too. More than a partnership, this collaboration reflects Rabanne’s enduring relationship with the world of music, creativity and the night.
The collaboration also marks a new chapter for Rabanne’s iconic 1 Million collection. Since its launch in 2008, 1 Million has become one of the world’s most recognised men’s fragrance lines, now entering a bold new era through the introduction of 1 Million Black. This new fragrance captures the magnetic energy of the night with a bold and addictive scent inspired by unforgettable after-dark moments.
